Reach an Engaged and Passionate Audience
Sports content consistently generates some of the highest engagement rates across digital media. Align your sponsorship with the ideal customer profile and establish brand trust and emotional connections.
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Million
Average Monthly Unique Visitors
Million
Average Monthly Page Views
Million
Average Page Views Per Unique Visitor
Million
Average Monthly Ad Impressions
Social Media Impact
55 k
Kansas City Sports Content Social Media Followers
33 k
Fort Worth Sports Content Social Media Followers
24 k
Charlotte Sports Content Social Media Followers
35 k
Miami Sports Content Social Media Followers
24 k
Sacramento Sports Content Social Media Followers
Why Sponsor Sports Content?
High Engagement and Passionate Audiences
Sports content consistently generates some of the highest engagement rates across digital media. Sports fans are emotionally invested in their teams and actively seek out news, scores, and analysis. This creates a captive audience that spends significant time consuming content, leading to better brand exposure and message retention. The passionate nature of sports fans also means they're more likely to share content, extending your brand's organic reach.
Targeted Demographics and Market Segmentation
Sports sponsorship allows for precise audience targeting based on specific demographics, interests, and behaviors. Different sports attract distinct audience segments - for example, golf content may reach affluent professionals, while college basketball attracts younger demographics. This enables companies to align their sponsorship with their ideal customer profile and marketing objectives, ensuring more efficient ad spend and better ROI.
Brand Association with Positive Values
Sports are universally associated with positive attributes like teamwork, perseverance, achievement, and community spirit. By sponsoring sports content, companies can benefit from this "halo effect," where these positive associations transfer to their brand. This is particularly valuable for building brand trust and emotional connections with consumers, which can translate into increased brand loyalty and purchase intent.
Additional Benefits
Sports content often has year-round relevance with multiple seasons, tournaments, and ongoing storylines, providing consistent opportunities for brand exposure throughout the year rather than just during specific campaigns.
High-Impact Services to Help Your Business
Social Media Marketing
Paid Social Ads (Facebook, Instagram, LinkedIn, TikTok) - Effectively reach your audience as they browse the leading social media sites, through a variety of targeting options.
Your social media strategy will promote consumer engagement and build your social presence across your most popular social platforms.
McClatchy Display Network
Unlock the potential of co-branding by collaborating with our local mastheads within a trusted environment. Experience unparalleled reach and frequency, regardless of market size, as you tap into a diverse community of interest that extends beyond local geography. With unique ways to target your message, elevate your brand's visibility and awareness on trusted, local media sites with an engaged audience.
McClatchy Video Network
Inform and build a connection with your brand with Digital TV and Audio. Digital (or programmatic) audio is radio-style advertising that’s delivered to users on digital platforms.
Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.
McClatchy Native Network
Inform and build a connection with your brand with Digital TV and Audio. Digital (or programmatic) audio is radio-style advertising that’s delivered to users on digital platforms.
Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.
McClatchy Sponsored Content
Content has the unique ability to reach users when they are actively engaging on trusted publisher websites. Our team of experts will bring your story to life with high-quality visual content and activate effective media campaigns that will elevate your brand. Experience sponsored content with both video and article placements.
Retargeting & Remarketing
Programmatic advertising offers a wealth of targeting capabilities and is the technology behind most of the display ads you see online. Its superpowers are reach + frequency, its ability to surround the user with multiple ad units on multiple platforms, and its ability to keep advertisers and brands top-of-mind in an evergreen, always-on way.
Local or National Targeting
Monthly: (only 12 available per year) Takeover the Main Wellness Section!
- You'll Choose a Wellness Topic for an Article that we will Create & Publish as Sponsored Content for 6 months.
- You'll Own Ad Units Throughout the Main Wellness Section.
- We'll Add Your Logo to the Wellness Section Front.
- We'll target users who've read 3+ Wellness Articles in the past 90 days with display ads.
- You'll be Mentioned as the Sponsor in an Organic Promotional Post on Facebook & X.
Team, League and/or Sport Specific Coverage
Monthly: (only 4 available per year) Own a dedicated sub-section that updates throughout the year!
- Dedicated "Area" Button at Top of Main Wellness Section
- 8 Article Content Collection published in launch month
Custom Serial Content
As the one who makes the Wellness Section possible, we'd like to include you in our robust promotional efforts!
- Be Included in McClatchy-designed display & social promotional ads "brought to you by" for the entire month, or throughout the year. *Excludes Serenity Spotlight sponsored posts when sold.
- 1 Organic Social Post per month
- 250k Impressions per month Targeted to Wellness Content Readers
1st Party Data
Audience Cohort Add-On
- Target users who have read 3+ Wellness Articles in the past 90 days with standard ad units.
Don't take our word for it, take theirs!
Here's what our clients have to say.
Our sales increased 18% in 2020 and 60% in 2021
We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.
McClatchy Client
McClatchy marketing our #1 source for leads
Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!
McClatchy Client
Immediate uptick in web traffic and engagement
We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.
McClatchy Client
The team offers valuable market research
Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.