How people are approaching home buying right now is really exciting! It’s so much more than driving around looking for ‘open house’ signs. People take a much more dynamic approach to finding their dream homes – and real estate agencies can use that to reach their audience when they’re ready and interested.
In this post, we’ll review some of the critical home buying trends of 2025 and discuss how this sets the customer mindset.
Home Buying Trends in 2025
Let’s look at ten home buying trends in 2025 that you can use to shape your marketing accordingly.
1. The Remote Work Revolution
The work-from-home revolution has changed over the past five years, but it’s still a key consideration for many workers and companies. The new home office concept is changing how we think about our living spaces. People aren't just looking for a house anymore—they're searching for a home that seamlessly integrates work and life. Buyers prioritize homes with dedicated office spaces, better internet connectivity, and flexible living areas that can double as workspaces. A place that helps you be productive and feel inspired.
Many buyers are now looking beyond city centers, exploring suburban and rural areas where they can get more space for less money. The dream of a home office with natural light and room to breathe can be a reality for more people than ever.
2. Sustainability Isn't Just a Buzzword
Homebuyers are getting serious about environmental impact. It's not just about having solar panels anymore—it's about creating a living space that reflects a commitment to the planet. People want energy-efficient homes that use sustainable materials and connect them to the natural world.
3. Technology Changes Everything
Technology has transformed home buying from a complicated process to an almost seamless experience. Virtual tours, augmented reality home staging, and AI-powered property matching mean you can explore potential homes from your couch. Imagine finding your dream home without ever leaving your current living room.
4. Family Looks Different Now
Multi-generational living is making a comeback. Many families are reimagining what home means—creating spaces that can accommodate parents, adult children, and sometimes even grandparents. Flexible floor plans, separate living quarters, and thoughtful design are becoming increasingly important.
5. Beyond the Big City
Major cities aren't the only desirable locations anymore. People are discovering the joy of suburban and rural living—places with more space, lower costs, and a different quality of life. Our stronger internet infrastructure means you can work from almost anywhere, opening up incredible possibilities.
6. Wellness Takes Center Stage
Your home is more than just a place to live—it's a space that should support your overall well-being. Buyers are looking for homes with natural lighting, spaces that promote mental and physical health, and designs that feel nurturing and supportive.
7. Financing Gets Creative
Mortgage products are evolving to meet changing economic realities. First-time homebuyers have more financing options than ever, with innovative programs that make homeownership more accessible and flexible.
8. Smart Homes Are the New Normal
Technology isn't just a nice-to-have luxury for the well-to-do—it's expected by nearly every homebuyer. Smart security systems, energy management technologies, and home automation are becoming standard features buyers crave.
9. Climate Resilience Matters
With increasing environmental challenges, people are thinking more strategically about where and how they live. Buyers are considering homes in lower-risk areas with resilient infrastructure and sustainable design.
10. Your Home, Your Story
Perhaps the most exciting trend is the move towards personalization. Homes are no longer just cookie-cutter buildings but reflections of individual lifestyles, personalities, and dreams. People want spaces that can adapt, tell a story, and grow with them.
Connect People to Their Dream Homes with McClatchy
The home-buying landscape is more exciting and dynamic than ever. These trends aren't about following a formula—they're about understanding the incredible possibilities of creating your perfect living space.
Remember, these trends are guidelines—not rigid rules. Helping people find their perfect homes relies on connecting to the right audiences at the right time with the right messaging. McClatchy has spent decades developing their Premium Audience Network, which has rich insights into a broad audience, letting you narrow in on the people looking to buy their dream home.
Reach out to McClatchy today to learn more about how they can help!
