Resources for Agencies
Why You Should Partner with McClatchy
McClatchy Audience
At McClatchy, we specialize in marketing and advertising services that make an impact. From local businesses to national companies, we offer tailored solutions to help you succeed. Our reach spans from coast to coast, connecting you to millions of consumers and a loyal audience that has trusted us for decades.
Check out this one-sheet to learn more about...
- Our Reach & Audience
- Our Industry Expertise
- Who We Serve
- Our Solutions
McClatchy Premium Audience Network
Content Consumption Based Audience
We've analyzed the user behavior of our readership and designed audience segments to pinpoint the users who are repeatedly reading content related to popular advertising categories. You can use our audience segments to reach the users most likely to resonate with your ad across all types of content, increasing your brand exposure with these focus users.
Demographic Based Audience
Take the guesswork out of audience targeting. Choose from different personas to hit exactly the life situation that matters to your product or service.
Our Audiences Are Available on the following tactics
McClatchy Network Display
McClatchy Network Video
McClatchy Network Native
Targeting and Retargeting
Social Media
Innovative Solutions Tailored for Success
McClatchy Premium Display
Unlock the potential of co-branding by collaborating with our local mastheads within a trusted environment. Experience unparalleled reach and frequency, regardless of market size, as you tap into a diverse community of interest that extends beyond local geography. With unique ways to target your message, elevate your brand's visibility and awareness on trusted, local media sites with an engaged audience.
Offering both standard display ad sizes and premium positions or high-impact display, coupled with the premium audience network, is a powerful way to increase reach and your ideal customer.
McClatchy Premium Native
Native advertising mimics the form and function of the environment in which it appears.
Native ad units use a mix of text and images to encourage the user to click.
Branded content uses immersive, content-rich experiences to heighten awareness and deepen intent before delivering the user to the advertiser’s website.
McClatchy Premium Video
Inform and build a connection with your brand with Digital TV and Audio. Digital (or programmatic) audio is radio-style advertising that’s delivered to users on digital platforms.
Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.
McClatchy Sponsored Content
Content has the unique ability to reach users when they are actively engaging on trusted publisher websites. Our team of experts will bring your story to life with high-quality visual content and activate effective media campaigns that will elevate your brand. Experience sponsored content with both video and article placements.
Recruitment | Staffing Solutions
Finding the perfect talent for your team is now effortless with our advanced digital tools and recruitment solutions. Our comprehensive resources empower you to navigate the job market efficiently, saving you time and effort. Trust our expertise to streamline your hiring process and build a winning team that drives unprecedented success.
Intent-Driven Lead Generation
McClatchy Next Leads curates B2B sales and marketing leads using online behavior as a strong indicator of purchase intent for a product or service.
Find the businesses that are ready to buy before they do.
Other Advertising Opportunities
McClatchy has vast and results-driven advertising options. Whether you are looking for targeting and retargeting, social media, digital OTT, or something else, because of McClatchy's buying power, we have access to premium inventory that will deliver premium results for your client.
Visit our Solutions page to learn more.
McClatchy Ad Manager for SMB Agencies
What is McClatchy Ad Manager
Welcome to McClatchy Ad Manager, your all-in-one advertising solution designed specifically for small to medium-sized businesses, agencies, and events. Our platform empowers you to create, manage, and optimize your advertising campaigns with ease.
With McClatchy Ad Manager, you can:
- Target the right audience with precision
- Utilize our vast network for maximum reach
- Access real-time analytics to track your campaign performance
- Adjust your strategies based on insightful data
- Achieve your advertising goals without the hassle
Experience a new era of advertising where your business goals are within reach and success is just a click away.
Schedule a demo
If you would like to schedule a short demo of McClatchy Ad Manager, reach out today, and a coordinator will be happy to assist you.
Your McClatchy Team of Experts
Connect with Creativity: Your Advertising Vision, Our Expert Execution.
With a blend of industry insight and creative flair, we're not just executors of your vision - we're collaborators who amplify your ideas.
Collaborators
Whether you’ve got an idea in mind or want some assistance brainstorming and finding inspiration, we want to help.