
Search Engine Optimization (SEO)
Digital optimization for search engines.
Meet people at the exact moment they search for answers online.
Learn More About SEO
Reach highly specific audiences using relevant keywords

The best websites are backed with a comprehensive search engine optimization (SEO) strategy that helps quickly increase traffic, backlinks and other metrics that search engines use to rank your website.
Our SEO team provides local optimization to more than 750 locations and has over 150,000 page-one keyword rankings nationwide.
Why Use Us for SEO?
We help you achieve lasting results and use data-driven keywords to get the best ROI for your brand.
Testimonials
What Our Customers Say
Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!
McClatchy Client
Multi-Market / National
Blog & Resources
Browse our Articles & Resources
- McClatchy
- October 16, 2025
National media buys usually absorb most of a campaign’s ad budget. But the candidates who make real progress don’t...
- McClatchy
- October 14, 2025
Every political campaign has to face a tough fact: platforms like Google and Meta can change their rules at any time....
- McClatchy
- October 9, 2025
Political campaigns face new hurdles. Many digital tools that made it easy to reach voters—such as third-party cookies,...