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Leveraging Cultural Moments to Drive Local Impact and Brand Success

At McClatchy Media, we succeed in strong journalism because we're part of the community. Our deep local engagement and understanding allow us to transform cultural insights into powerful narratives that not only inform but also drive action and change. Our stories do more than capture attention; they spark movement.

how-using-print-and-digital-ads-improve-brand-visibility

Leveraging Cultural Moments to Drive Local Impact and Brand Success

At McClatchy Media, we succeed in strong journalism because we're part of the community. Our deep local engagement and understanding allow us to transform cultural insights into powerful narratives that not only inform but also drive action and change. Our stories do more than capture attention; they spark movement.

Who We Are: More Than Just a News Brand

McClatchy Media Company is a diversified media and business services company that creates innovative media solutions across four dynamic divisions: News, Lifestyle & Entertainment, Trend Hunter and the Retail Network. We merge trusted journalism, engaging lifestyle and entertainment narratives, award-winning trend reports and proven distribution solutions to inspire and inform consumers online and offline.
McClatchy Media

McClatchy Media

We merge trusted journalism, engaging lifestyle and entertainment narratives, award-winning trend reports and proven distribution solutions to inspire and inform consumers online and offline.

McClatchy News

News

Our newsrooms across the U.S. are committed to credible, in-depth reporting that highlights issues important to local communities and drives public discourse.

McClatchy Lifestyle & Entertainment

Lifestyle & Entertainment

We connect with our audiences through content that informs, entertains, and enriches their lives and can create opportunities for deeper engagement.

McClatchy Retail Network

Retail Network

With innovative logistics and nationwide reach, McClatchy Retail Network connects products to consumers in smart, efficient ways.

TrendHunter

TrendHunter

Backed by AI-powered insights, we identify emerging trends that keep our content relevant and forward-thinking.

McClatchy Advertising

Advertising

McClatchy Advertising crafts tailored campaigns that resonate with your target audience and drive meaningful engagement.

Our Impact in Action Nationally

Engagement That Matters

With a reach spanning millions, our content creates meaningful interactions from coast to coast. Here’s how we make a difference:
357 +

Million

Page Views
Per Month

90 +

Million

Unique Visitors
Per Month

39.5 +

Million

Social Media
Followers

Why Partner with McClatchy Media?

content

Award-Winning Journalism

With 56 Pulitzer Prizes, our commitment to high-quality journalism has been recognized nationally.

audience

Data-Driven Insights

We leverage first-party data and partnerships to deliver content that resonates with specific audience segments, enhancing the impact and relevance of our stories.

products

Customized Advertising Solutions

From content sponsorships to targeted digital campaigns, we offer a suite of products designed to meet diverse marketing needs.

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Do you have an RFP?

Let’s create impactful campaigns that resonate with your target audience.
Schedule a Consultation

Building Partnerships with Agencies

We collaborate closely with advertising agencies to harness our comprehensive data and innovative technology. This partnership allows us to provide exclusive insights and resources, helping agencies deliver exceptional results for their clients.

Different Types of User Data

1st-party@300x

1st-Party Data

Data collected directly by the organization

Data that is collected by a company based on their customers, usually stored on an internal CRM system

2nd-party@300x

2nd-Party Data

Data shared by a trusted source

Data that is collected by one company on their customers and shared with another. For example, a hotel and an airline create a partnership to share their data to assist with bringing in more customers. 

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3rd-Party Data

Aggregated data from other sources

Third-party data is any information collected by an entity that does not have a direct relationship with the user the data is being collected on. Oftentimes, third-party data is collected from a variety of websites and platforms and is then aggregated together by a third-party data provider such as a DMP. Claritas, survey data collected outside of a CRM system. 

Build Your Own Target Audience

target-audience

Build Your Target Audience

Age
Gender
Household Income
Net Worth
Homeownership
Number of Children in the Household
Age of Children
Marital Status
Language Spoken

Audience Targeting Based on Demographics

User-based targeting, reaching McClatchy readers who match your client’s demographic audience:

Public Record Data
Voter Registrations
Local Property Information
Self-Reported Aurveys
And more!

Schedule a Demo

Our Products: Tailored for Impact

2025 Content Sponsorships

Align your brand with content that matters. Our diverse portfolio offers unique opportunities to connect with engaged audiences.

Newsletters

Inform and build a connection with potential customers in a more personalized and engaging manner with niche topic newsletter sponsorships.

Custom Surveys & Polling

Utilize our proprietary platform for fast, customized insights from our audience, enabling data-driven decisions that resonate with market needs.

Browse all products
Testimonials

Hear from Our Partners

Our clients share their success stories, highlighting the tangible benefits of partnering with McClatchy Media. From significant increases in engagement to enhanced lead generation, see how our collaborative approach has driven results.

We changed our partner a year ago and during that time our sales increased 18% in 2020 and 60% in 2021 . . . McClatchy's team was and still is a valuable catalyst in our multi-pronged marketing program to make that happen.

McClatchy Client
Founder

Our McClatchy marketing strategies have become our #1 source for leads - what a great ROI!

McClatchy Client
Multi-Market / National

We noticed an immediate uptick in web traffic and engagement with the campaign launch. Access to the dashboard and monthly reports provide invaluable analytics to quantify results. We were excited to recently renew our contract with McClatchy.

McClatchy Client
South Carolina

Over the years, we’ve built a strong relationship with the McClatchy digital team. They are just as dedicated to a campaign’s success as we are. The team takes the time to get familiar with the complexities of the services that we are promoting and offers valuable market research. In turn, that helps us develop creative solutions and ensure we’re reaching our target audience.

McClatchy Client
North Carolina

Get in Touch

Are you ready to revolutionize your advertising strategy? Fill out the form, and a Marketing and Advertising Executive will reach out to you within one to two business days.

Advertising

General Advertising RFP

Political & Advocacy Advertising

Political Agency RFP
McClatchy Blog

Our Latest Blog Posts

Want to learn more about Self-Service Advertising and how it can work for your business? Subscribe to our blog and stay informed.

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