Amplify Your Message: Engage Readers Across Multiple Channels
Make every word count in your political and advocacy campaigns. Tailored to reach voters locally and nationally, we ensure your message resonates across the most influential platforms.
Meet Your Political & Advocacy Marketing Experts
Our team of Political & Advocacy Marketing Specialists is well-versed in navigating the unique challenges and opportunities within the political marketing landscape. We have a dedicated group of experts focused on helping you not only boost brand awareness but also amplify your message and distinguish your campaign from the competition.
Through our strategic marketing tactics and deep industry knowledge, we can help you effectively reach your target audience and highlight the unique strengths of your advocacy initiatives. Let us collaborate with you to enhance your marketing efforts and make a significant impact on your campaign's visibility and influence.
Catherine Bettar
Vice President of Strategic Partnerships, Political at McClatchy, with over 20 years of media experience and 8 years of experience in political advertising and advocacy sales. McClatchy Media political division focuses on multi-platform marketing strategies to deliver measurable results all while leveraging expertise in campaign management and media buying.
Committed to advancing McClatchy's political vertical, the political division creates data-driven, innovative campaigns spanning 30+ McClatchy markets nationwide. By aligning client goals with impactful strategies, the team enables targeted outreach through digital media and print. Catherine and team are dedicated to fostering client retention, ensuring performance metrics are met, and expanding political capabilities within the organization.
Heather Scott
As a Lead Political and Advocacy Partnerships Manager, Heather brings over 20 years of experience working with clients across the state and federal landscape, as well as numerous advocacy organizations. Her career has been defined by building and maintaining strategic relationships with key stakeholders in the policy and public affairs sectors.
With a deep background in marketing consulting and data analysis, she specializes in developing innovative solutions to complex marketing challenges. She has led mission-critical campaigns for some of the world’s largest companies, leveraging digital technologies to maximize impact and deliver measurable results.
Throughout her career, she has cultivated strong, effective partnerships across government agencies, non-profits, and private sector organizations. This cross-sector expertise allows her to identify emerging trends, assess challenges, and craft targeted strategies that consistently exceed expectations. Her work is driven by a commitment to innovation, collaboration, and delivering results that drive meaningful change.
Nicole Dewan
Nicole began her career with McClatchy in 2016 as an Account Specialist with the Sacramento Bee's Strategic Marketing Team. Along with her degree in Business Administration and Marketing, Nicole has a strong background in graphic design, operations and management.
In 2017 Nicole joined the Political Sales and Marketing Team at McClatchy and has worked primarily on Political, Advocacy, and PR Campaigns across the US since then. Her "client first" approach pushes her to expedite every campaign for every client. She understands the client's needs to move as quickly as possible and uses her skills in processes and communication to make it happen. Nicole and her team work daily to monitor, report, and provide campaign optimizations to ensure a successful campaign.
