Amplify Your Message: Engage Readers Across Multiple Channels
Make every word count in your political and advocacy campaigns. Tailored to reach voters locally and nationally, we ensure your message resonates across the most influential platforms.
Quality, Transparency, and Powerful Storytelling.
Elevate Your Campaign with McClatchy
Our Commitment
Our commitment to quality ensures that every message is crafted with precision and clarity. Transparency is at the heart of what we do, building trust and credibility in every campaign. But it's our passion for storytelling that truly sets us apart, creating compelling narratives that resonate with voters and drive results. With McClatchy, your campaign is not just heard, it's remembered.
Visibility of Your Campaign
Developing Lasting Relationships
Awareness and Recognition
Creating Loyalty and Trust
We can help you connect with communities and reach your constituents with proven targeted marketing solutions.
Optimizing Campaigns with Our Data Solutions: Insights That Make a Difference
Core Audiences
Demographics and concentrations of key stakeholders
Voter File Data
Target audience segments with voting history
Analytics
A review of your website and digital touchpoints
Behaviors
Media propensities, interests, and digital journeys.
Market Position
Competitor analysis of market share and marketing activities
Our Team
Meet Your Political & Advocacy Marketing Experts
Catherine Bettar
Vice President of Strategic Partnerships, Political at McClatchy, with over 20 years of media experience and 8 years of experience in political advertising and advocacy sales. McClatchy Media political division focuses on multi-platform marketing strategies to deliver measurable results all while leveraging expertise in campaign management and media buying.
Committed to advancing McClatchy's political vertical, the political division creates data-driven, innovative campaigns spanning 30+ McClatchy markets nationwide. By aligning client goals with impactful strategies, the team enables targeted outreach through digital media and print. Catherine and team are dedicated to fostering client retention, ensuring performance metrics are met, and expanding political capabilities within the organization.
Heather Scott
Manager, Heather brings over 20 years of experience working with clients across the state and federal landscape, as well as numerous advocacy organizations. Her career has been defined by building and maintaining strategic relationships with key stakeholders in the policy and public affairs sectors.
With a deep background in marketing consulting and data analysis, she specializes in developing innovative solutions to complex marketing challenges. She has led mission-critical campaigns for some of the world’s largest companies, leveraging digital technologies to maximize impact and deliver measurable results.
Throughout her career, she has cultivated strong, effective partnerships across government agencies, non-profits, and private sector organizations. This cross-sector expertise allows her to identify emerging trends, assess challenges, and craft targeted strategies that consistently exceed expectations. Her work is driven by a commitment to innovation, collaboration, and delivering results that drive meaningful change.
Heather Scott
Manager, Heather brings over 20 years of experience working with clients across the state and federal landscape, as well as numerous advocacy organizations. Her career has been defined by building and maintaining strategic relationships with key stakeholders in the policy and public affairs sectors.
With a deep background in marketing consulting and data analysis, she specializes in developing innovative solutions to complex marketing challenges. She has led mission-critical campaigns for some of the world’s largest companies, leveraging digital technologies to maximize impact and deliver measurable results.
Throughout her career, she has cultivated strong, effective partnerships across government agencies, non-profits, and private sector organizations. This cross-sector expertise allows her to identify emerging trends, assess challenges, and craft targeted strategies that consistently exceed expectations. Her work is driven by a commitment to innovation, collaboration, and delivering results that drive meaningful change.
Nicole Dewan
Nicole began her career with McClatchy in 2016 as an Account Specialist with the Sacramento Bee's Strategic Marketing Team. Along with her degree in Business Administration and Marketing, Nicole has a strong background in graphic design, operations and management.
In 2017 Nicole joined the Political Sales and Marketing Team at McClatchy and has worked primarily on Political, Advocacy, and PR Campaigns across the US since then. Her "client first" approach pushes her to expedite every campaign for every client. She understands the client's needs to move as quickly as possible and uses her skills in processes and communication to make it happen. Nicole and her team work daily to monitor, report, and provide campaign optimizations to ensure a successful campaign.
Blog & Resources
Explore Our Political and Advocacy Blog Posts
When it comes time to vote, it's crucial to connect with local voters and get them to turn out. While the strategies...
Online communication has become increasingly fragmented. With countless platforms and channels, it's more challenging...
Political campaigns, whether they’re local or national, ultimately hinge on the decisions made by people in cities,...
Frequently Asked Questions
At McClatchy, we strengthen political and advocacy campaigns by delivering tailored messaging that resonates across trusted platforms. Our emphasis on quality, transparency, and impactful storytelling builds trust and drives engagement. We create memorable narratives that connect with voters and generate results.
We offer complimentary data tools designed to enhance campaign performance, including:
- Demographic analysis of key voter groups
- Voter file targeting based on voting history
- Website and digital analytics for audience behavior
- Media consumption and behavioral insights
- Competitor analysis to assess market share and strategy
These insights help you reach the right audience with the right message at the right time.
McClatchy uses a multi-platform strategy that spans print and digital channels across 30+ U.S. markets. We combine campaign expertise with advanced media buying and targeting capabilities to ensure your message reaches the right voters efficiently and effectively.
To get started, fill out the contact form HERE, and a team member will reach out within one to two business days to discuss your campaign goals.