In today's digital age, businesses are often caught between traditional print marketing and developing a broader online presence. Print, in marketing, takes many forms, from mail-in flyers to extensive catalogs, that help you reach customers and improve credibility. However, as the world increasingly pivots online, it becomes essential for businesses—especially those with a substantial print ad presence—to integrate their offline efforts into their digital strategy seamlessly. The good news? You don't need to reinvent the wheel to make this transition.
For businesses with a significant print advertising presence, McClatchy offers a bridge to the digital sphere. By repurposing digital preprints into online marketing materials, companies can maintain their existing brand identity while effectively engaging with a broader audience that gives customers different avenues for interacting with your brand.
In this post, we discuss how digital preprints can transform your marketing efforts and why McClatchy is the partner you need on this journey.
How Digital Preprints Help Leverage Your Print Presence Online
Digital preprints hold the potential to rejuvenate your marketing efforts by bridging the gap between print and digital marketing. But what exactly are they? Essentially, preprints are the finalized designs used for mass-printing ads, flyers, or packaging. Transitioning these into digital formats allows for environmentally sustainable adjustments – but they also allow for easy integration into online marketing efforts.
Using digital preprints establishes design cohesiveness and consistency across various platforms as a baseline. Familiar design elements like colors, fonts, and styles reassure your audience and make them quicker to recognize your branding amidst the digital noise. This design consistency saves time and maintains a strong brand identity that resonates with your audience across all channels.
Furthermore, incorporating online ads using digital preprints doesn't mean abandoning your print roots. Instead, it enhances your ability to deliver timely and relevant information to your audience. By leveraging the visual appeal of your print materials online, you can create a seamless experience that captivates your audience and encourages them to engage with your brand, regardless of the platform they're on.
Bring Your Preprints to Life with McClatchy
When repurposing your preprints into impactful digital ads, McClatchy is a seasoned expert in print and digital domains. With its extensive history as a major media company, McClatchy possesses the specialized ability to adapt your preprints into online formats tailored to reach your desired audience through its Premium Audience Network.
McClatchy has developed deep connections with their audience. Readers spend significant time on their sites, with each unique visitor averaging 3.5 page views per visit, culminating in over 165 million monthly views. Placing your brand alongside trusted content can significantly boost brand favorability by 21%, making it a strategic move to connect with a dedicated readership base.
Additionally, McClatchy draws from years of experience catering to its diverse audience, it helps match your ads with the specific people you want to reach. With this knowledge, you can effectively engage with your target audience and make your brand offerings more accessible.
How McClatchy Repurposes Digital Preprints into Online Ads
Transforming your preprints into dynamic digital ads involves several key steps. Here's a glimpse into what McClatchy does to develop online ads from digital preprints:
- Adapts Layouts: McClatchy repurposes the layout design from print advertisements and catalogs into responsive web pages or email campaigns. This efficiently translates a familiar look for your customers, preserving the essence of your print materials while adapting to the digital realm.
- Image Use: Images and graphics from your preprint materials are seamlessly integrated into digital campaigns optimized for web use. This helps maintain the visual appeal and coherence of your branding across platforms.
- Taglines and Messaging: Consistency is vital. By keeping key phrases, taglines, and promotional messaging uniform, McClatchy strengthens brand recognition and recall in print and digital formats, reinforcing your brand's identity wherever it appears.
- Social Media Graphics: Elements from preprint layouts are transformed into eye-catching social media posts or stories that resonate with a digital audience. These graphics are designed to engage and captivate viewers, driving interaction and shares.
- Digital Brochures: Print catalogs are converted into interactive digital brochures or PDF downloads, preserving the original design elements while adding hyperlinks for enhanced navigation.
- Email Templates: Email templates are crafted to echo the style of preprint ads, utilizing similar headings, imagery, and calls-to-action for your email marketing efforts to ensure a unified message across all communication channels.
- Banner Ads: Graphics and design frameworks from print materials are utilized to create cohesive banner ads on websites. These ads align with overall marketing strategies, providing a consistent and recognizable brand presence online.
Tap into McClatchy’s Premium Audience
The benefits of partnering with McClatchy extend beyond just transitioning your preprints to digital formats. McClatchy offers a comprehensive solution that helps your company reach further and be more efficient. They can custom-build interactive materials, target them to your audience, and cost-effectively provide consistent rates across markets, eliminating the need to worry about print and delivery costs.
Their Premium Audience Network provides an opportunity to reach a highly engaged audience across various platforms. Whether through display ads, native content, or social media promotions, McClatchy ensures your brand message is delivered to the right people at the right time.
By tapping into McClatchy's expertise, you can access a wealth of resources and insights to enhance your marketing strategy. From data-driven targeting to creative development, their team is equipped to elevate your brand's presence in the digital landscape, helping you maximize your marketing efforts and achieve meaningful results.
Reach out today to learn more about how McClatchy can bridge your print and digital presence!
