Multichannel Advertising in Charlotte

Unique audience, strategic digital, consultative marketing, dedicated creative, local content sponsorship and more. Find out how you can boost your business by working with the premier media company in Charlotte.

 

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OUR AUDIENCE

See how many readers The Charlotte Observer reach online, in print, and throughout the web.
4.9M Digital Monthly Visitors
390K Weekly Print Readers
33K Newsletter Subscribers

Why Us

Our digital reach continues to grow in Charlotte and is backed by the strength of McClatchy’s network of news sites across the country where we serve trusted content to millions of unique visitors each month. No matter where your audience is, we know how to connect with them. 

With direct access to digital media, newsletters, social, podcasts and more, this is your chance to reach our engaged audiences and gain valuable exposure alongside our local news and sports coverage, features and valued syndicated content.

CAPABILTIES

icons-blue-circles-social SOCIAL MEDIA

Engage users and grow your presence across your most popular social platforms, building your brand in Charlotte and beyond.

 Read More icons-blue-circles-digital-tv DIGITAL TV (OTT & CTV) Leverage connected TV with cross-device inventory on a premium ecosystem of full-episode player sites and apps.
 Read More icons-blue-circles-web WEB DEVELOPMENT Create sites with responsive performance and usability for positive online engagements from Charlotte-based website visitors.
 Read More icons-blue-circles-native NATIVE & BRANDED CONTENT Build trust by positioning your high-quality content alongside The Charlotte Observer's award-winning journalism.
 Read More icons-blue-circles-programmatic PROGRAMMATIC ADVERTISING Effectively and efficiently reach targeted audiences with digital banner ads across a broad network of sites.
 Read More icons-blue-circles-video VIDEO PRE-ROLL Tell your story, reaching audiences in Charlotte and beyond on a diverse network of sites before they watch sought-after content.
 Read More icons-blue-circles-recruitment STAFFING SOLUTIONS Find the right talent for your team quickly and easily by leveraging a platform of recruitment solutions across the Charlotte area.
 Read More icons-blue-circles-geofencing SEM Compete with the top results in search engines and generate quality leads with targeted, localized keyword strategies.
 Read More icons-blue-circles-seo SEO Improve site usability and relevance to rank higher in searches, letting customers in Charlotte find you organically.
 Read More icons-blue-circles-audio DIGITAL AUDIO Connect with audience on the move through local programming like Woke Wars, Longshot: Payback, and more.
 Read More icons-blue-circles-email EMAIL MARKETING Inbox access via high-quality, double-opted-in lists and best practices for localized subjects, content and deployment.
 Read More icons-blue-circles-reputation REPUTATION MANAGEMENT Our team will work to manage reviews and correct inaccuracies about your business in Charlotte and across the web.
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McClatchy is a nationally recognized brand reaching millions of consumers from coast to coast and helping businesses win in all areas of advertising.

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