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Digital TV Advertising

Reach your audience with a click of a button using digital TV.

Digital TV ads, also known as over-the-top (OTT) or Connected TV (CTV), are different from traditional TV commercials in that they're delivered one at a time based on what your target audience is watching.

We use cutting-edge technology to target your digital TV ads to the right viewers you want to reach at the right time.

Learn More About Digital TV Advertising

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How We Target Audiences with Digital TV Advertising

Find your exact audience where they live using our state-of-the-art targeted advertising features.

Geofencing

Narrow your targeted TV advertising down to a handful of ZIP codes for granular targeting.

Behavioral Targeting

OTT and CTV ads are sent based on your audience's online behavior, including webpage visits and searches.

Demographic Targeting

Broaden the visibility of your brand by targeting your most active demographics.

Why Advertise with Us?

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Learn more about our OTT and CTV products.

We can help you market to the dedicated community you want to reach.

Fill out this form and one of our dedicated experts will get back to you within one business day.

Frequently Asked Questions

 

Digital TV advertising—often referred to as OTT (Over-the-Top) or CTV (Connected TV)—delivers targeted ads to viewers through streaming services, not traditional broadcast. Unlike traditional TV, which airs commercials to a broad audience, Digital TV advertising uses data-driven targeting to serve one ad at a time to specific households, making campaigns more personalized and efficient.

McClatchy uses advanced targeting methods to serve Digital TV ads to high-intent viewers. This includes:

  • Geofencing to focus on specific ZIP codes
  • Behavioral Targeting based on browsing activity and content engagement
  • Demographic Targeting by age, gender, income, and household traits

These techniques help advertisers reach the most relevant audience at the most opportune time.

With McClatchy, Digital TV advertising delivers:

  • Hyper-targeted reach to ideal viewers
  • Higher engagement rates compared to traditional TV
  • Improved ROI through efficient media spend
  • Cross-device delivery, ensuring ads follow users across their streaming habits

This format is ideal for brands seeking measurable, data-informed results in a video-first landscape.

Start your campaign by submitting the contact form HERE. An advertising specialist will follow up to learn more about your goals and help tailor a strategy to fit your audience and budget.