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Engagement That's Local and Coast-to-Coast

Our mastheads get a combined reach of tens of millions of impressions each month across all our platforms. Using McClatchy's more than 30 news sites, we can effectively and efficiently deliver your message to the most desirable audience segments at scale, locally and beyond.
59 +

Million

Unique Digital Visitors

10 +

Million

Views on Monthly Videos

7 +

Million

Total Social Followers

McClatchy journalism reaches areas well beyond our core markets. Our digital readership is strong in many of the major metropolitan areas across the country.

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McClatchy has a solution for every screen

Solutions

Display Network

Collaborate with our local mastheads to enhance your brand's visibility and reach a diverse, engaged audience on trusted media sites.

Premium Audience Targeting Available!

Video Network

Inform and build a connection with your brand with Digital TV and Audio. Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.

Premium Audience Targeting Available!

Native Network

This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and content as advertising features, the 
Native advertising content yields 4-6% higher engagement rates than any other form of advertising.

Premium Audience Targeting Available!

Sponsored Content

Content effectively reaches users on trusted websites. Our experts create high-quality visual content and media campaigns to elevate your brand, offering sponsored content through video and articles.

Premium Audience Targeting Available!

Intent-driven Lead Generation

McClatchy Next Leads curates B2B sales and marketing leads using online behavior as a strong indicator of purchase intent for a product or service. 

Find the businesses that are ready to buy before they do. 

Recruitment | Staffing Solutions

Effortlessly find top talent with our advanced tools and recruitment solutions, saving you time and streamlining your hiring process for a successful team.

Retargeting & Remarketing

Programmatic advertising offers a wealth of targeting capabilities and is the technology behind most of the display ads you see online. Its superpowers are reach + frequency, its ability to surround the user with multiple ad units on multiple platforms, and its ability to keep advertisers and brands top-of-mind in an evergreen, always-on way.

Premium Audience Targeting Available!

Social Media Marketing

Paid Social Ads (Facebook, Instagram, LinkedIn, TikTok) - Effectively reach your audience as they browse the leading social media sites, through a variety of targeting options.

Your social media strategy will promote consumer engagement and build your social presence across your most popular social platforms.

Video Pre-roll

Experience the power of storytelling to effectively reach your target audience across diverse websites. With our expertise in copywriting, we craft compelling narratives that resonate and leave a lasting impression. Let your story captivate viewers, establishing a connection that goes beyond mere advertising. Trust us to deliver your message in a way that engages, inspires, and drives results.

Blog & Resources

Browse our Articles & Resources

Email Marketing Essentials: How to Use Emails to Generate and Nurture Leads

Email marketing remains one of the most powerful tools for generating and nurturing leads in today’s digital landscape....

Why Companies Shouldn't Only Rely on Print Advertising

Given how fluid the online world is, businesses need to be more agile than ever with their marketing strategies. While...

How to Measure and Optimize Your Lead Generation Conversion Rates

In the competitive world of lead generation, measuring and optimizing conversion rates is crucial for maximizing your...

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