OUR REACH

McClatchy is a locally trusted news source in diverse communities with local newsrooms in 30 distinct markets, while serving passionate news readers everywhere in between.  

ENGAGEMENT THAT’S LOCAL AND COAST-TO-COAST

Our mastheads get a combined reach of tens of millions of impressions each month across all our platforms. Using McClatchy's more than 30 news sites, we can effectively and efficiently deliver your message to the most desirable audience segments at scale, locally and beyond.

75+M UNIQUE DIGITAL VISITORS
10M+ VIEWS ON MONTHLY VIDEOS
7M COMBINED SOCIAL FOLLOWERS

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Top Markets:

Digital Traffic Summary

McClatchy journalism reaches areas well beyond our core markets. Our digital readership is strong in many of the major metropolitan areas across the country.

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Leveraging McClatchy's Digital Sites

Elevate Your Brand Visibility

Strong independent journalism is crucial for communities to thrive. Each day, McClatchy brands deliver change-making reporting across multiple platforms and each month millions of people read, watch and listen.

Through marketing campaigns with McClatchy, we bring that same commitment to quality, transparency, and storytelling.

Connect with people reading local content. Reach your audiences at scale.

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OUR SOLUTIONS

McClatchy Has Solutions for Every Screen.

double tap heart icon SOCIAL MEDIA Engage users and grow your presence across your most popular social platforms, building your brand in the process. Read More video player icon DIGITAL TV (OTT & CTV) Combine connected TV with cross-device inventory on a premium ecosystem of full-episode player sites and apps. Read More web globe icon WEB DEVELOPMENT
Create sites with fast, responsive performance and enhanced usability to ensure positive online engagements with your business.
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newspaper icon NATIVE & BRANDED CONTENT
Build trust by positioning your high-quality content alongside our award-winning, highly relevant journalism.
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video player on phone icon PROGRAMMATIC ADVERTISING

Effectively and efficiently reach a narrowly targeted audience with digital banner ads across a broad network of sites.

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video player on computer icon VIDEO PRE-ROLL

Tell your story, effectively reaching your target audience on a diverse network of sites before they watch sought-after content.

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people icon STAFFING SOLUTIONS

Find the right talent for your team quickly and easily by leveraging a full platform of digital products and recruitment solutions.

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geolocation icon SEM Compete with the most successful results in search engines and generate quality leads with targeted keyword strategies.
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listening audio icon DIGITAL AUDIO
Build awareness through streaming audio, radio and podcasts to connect with audiences on the move.
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magnifying glass icon SEO

Improve your site’s usability and relevance to rank higher and/or successfully compete in the most important keyword searches.

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thumbs up icon REPUTATION MANAGEMENT Our team will work to manage reviews and correct inaccuracies about your business across
the web.
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mail envelope icon EMAIL MARKETING Inbox access via high-quality, double-opted-in lists combined with best practices for subjects, content and deployment. Read More

Read the McClatchy Blog

View the latest insights and research from our dedicated team of marketing experts.
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