Audience Reach
McClatchy is a locally trusted news source in diverse communities across the country—our expansive coast-to-coast or local reach propels brands to reach their target audience and boost their products and services.
Engagement That's Local and Coast-to-Coast
Million
Unique Digital Visitors
Million
Views on Monthly Videos
Million
Total Social Followers
Want to know more about our audience?
Solutions
Display Network
Collaborate with our local mastheads to enhance your brand's visibility and reach a diverse, engaged audience on trusted media sites.
Video Network
Inform and build a connection with your brand with Digital TV and Audio. Digital TV ads play on screens large and small and can target your preferred audience directly with ads that play on premium TV.
Native Network
This innovative platform offers a wide range of advantages that can greatly enhance your online marketing efforts. With its extensive reach and content as advertising features, the
Native advertising content yields 4-6% higher engagement rates than any other form of advertising.
Sponsored Content
Content effectively reaches users on trusted websites. Our experts create high-quality visual content and media campaigns to elevate your brand, offering sponsored content through video and articles.
Intent-driven Lead Generation
McClatchy Next Leads curates B2B sales and marketing leads using online behavior as a strong indicator of purchase intent for a product or service.
Find the businesses that are ready to buy before they do.
Recruitment | Staffing Solutions
Effortlessly find top talent with our advanced tools and recruitment solutions, saving you time and streamlining your hiring process for a successful team.
Retargeting & Remarketing
Programmatic advertising offers a wealth of targeting capabilities and is the technology behind most of the display ads you see online. Its superpowers are reach + frequency, its ability to surround the user with multiple ad units on multiple platforms, and its ability to keep advertisers and brands top-of-mind in an evergreen, always-on way.
Social Media Marketing
Paid Social Ads (Facebook, Instagram, LinkedIn, TikTok) - Effectively reach your audience as they browse the leading social media sites, through a variety of targeting options.
Your social media strategy will promote consumer engagement and build your social presence across your most popular social platforms.
Video Pre-roll
Experience the power of storytelling to effectively reach your target audience across diverse websites. With our expertise in copywriting, we craft compelling narratives that resonate and leave a lasting impression. Let your story captivate viewers, establishing a connection that goes beyond mere advertising. Trust us to deliver your message in a way that engages, inspires, and drives results.
Browse our Articles & Resources
- Kyle Robbins
- October 3, 2024
- McClatchy
- October 2, 2024
- Kyle Robbins
- September 26, 2024