B2B Lead Generation 

There are businesses in active research mode for your company's products or services. 

Intent-driven lead generation allows companies to engage directly with potential buyers as they research and evaluate solutions that align with their business.

Marketers experience 3x to 5x greater impact than average by utilizing intent-driven audience and data technology



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Discover the Next Generation of Lead Management

McClatchy’s Next Leads intent-driven lead gen service allows companies to engage with buyers in our network using relevant content as they research and evaluate solutions that align with their customer’s business services.

Why Choose Next Leads?

  • Tailored Solutions: Say goodbye to generic leads! Our strategies are customized to fit your unique business needs, ensuring quality leads that convert.
  • Expert Guidance: Partner with a team of seasoned professionals dedicated to your success. From strategy development to execution, we've got you covered.
  • Maximized ROI: We understand the value of your investment. With Next Leads, you'll experience unparalleled ROI as we optimize every aspect of your lead generation campaign.
  • Transparent Reporting: Stay informed every step of the way with detailed, transparent reporting. Track your progress and witness the impact of Next Leads on your business growth.

Don't let potential opportunities slip away. Join forces with McClatchy and Next Leads to embark on a journey toward unparalleled success!

Ready to start generating quality leads?

Contact us today to request a demo.

McClatchy Next Leads: Where Data Science and Audience Reach Intersect


Intent driven market intelligence targets purchasers demonstrating active interest.


Take the guesswork out of marketing by nurturing relevant leads and driving demand through content touch points.


Convert more leads by automatically sourcing a defined number of monthly leads.

Accelerate B2B Growth with Intent Data

Utilize intent data to prioritize your leads, waste less time, and close more deals with the same sales effort.


Measure engagement and interaction across the campaign to give you the best leads possible. Identify the intensity of research spikes compared to the normal behavior of a business and a topic.


Customize the number of leads and frequency to optimize the delivery of your campaign. Lead management methodology deploys an advanced AI to verify the information and ensure bots are excluded prior to delivery.


Segment leads by lead type, product or service, and channel. Demonstrate value to leads by establishing a series of strategic messages and content to activate leads.

Intent Data Insights

Learn how marketers have reinvented their data tactics from our partners at Bombora.

How to use Intent Data for messaging that resonates.  
Only 15% of your buyers are in-market at any time. How does Intent Data find them?  
12 proven steps to hit the ground running with Intent Data.