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McClatchy Media's

World Cup Sponsorship Opportunities

Powered by Possibilities

Discover World Cup sponsorship opportunities in the locations that best align with your brand and audience.

Sponsorships run in 30-day packages, available May–July to align with peak World Cup interest among fans and travelers.

GOLD: Reach 1.1M+

  • World Cup Section Takeover w/Live Blog (30 days)
  • Vertical Video
  • Targeted High Impact Display
  • Local Newsletter Bundle -AM, PM & Around (2)
  • Branded Social Campaign
  • Organic Social Post on Facebook (2 posts)
  • SportsBeat Podcast Mention
  • Inclusion in Promo Ads

SILVER: Reach 636K+

  • Local Newsletter Bundle -AM, PM & Around (1)
  • Targeted High Impact Display
  • Branded Social Campaign
  • Organic Social Post on Facebook (1 post)
  • Inclusion in Promo Ads

BRONZE: Reach 500K+

  • Targeted Standard Display
  • Branded Social Campaign
  • Inclusion in Promo Ads
Kansas City, MO at sunset

GOLD: Reach 1.2M+

  • World Cup Section Takeover w/Live Blog (30 days)
  • Vertical Video
  • Targeted High Impact Display
  • Inside Inter Miami Podcast
  • Local Newsletter Bundle -AM, PM & Around (2)
  • Branded Social Campaign
  • Organic Social Post on Facebook (2 posts)
  • Inclusion in Promo Ads

SILVER: Reach 663K+

  • Targeted High Impact Display
  • Branded Social Campaign
  • Local Newsletter Bundle -AM, PM & Around (1)
  • Organic Social Post on Facebook (1 post)
  • Inclusion in Promo Ads

BRONZE: Reach 513K+

  • Targeted Standard Display
  • Branded Social Campaign
  • Inclusion in Promo Ads 
Miami

GOLD: Reach 1M+

  • World Cup Section Takeover w/Live Blog (30 days)
  • Logo Branded Vertical Video
  • Targeted High Impact Display
  • Local Newsletter Bundle -AM, PM & Around (2)
  • Branded Social Campaign
  • Organic Social Post on Facebook (2 posts)
  • Inclusion in Promo Ads

SILVER: Reach 607K+

  • Targeted High Impact Display
  • Local Newsletter Bundle -AM, PM & Around (1)
  • Branded Social Campaign
  • Organic Social Post on Facebook (1 post)
  • Inclusion in Promo Ads

BRONZE: Reach 513K+

  • Targeted Standard Display
  • Branded Social Campaign
  • Inclusion in Promo Ads
Dallas-FortWorth

GOLD: Reach 1.2M+

  • World Cup Section Takeover w/Live Blog (30 days)
  • Logo Branded Vertical Video
  • Targeted High Impact Display
  • Sponsored Article Published (1)
  • Local Newsletter Bundle -AM, PM & Around (2)
  • Branded Social Campaign
  • Organic Social Post on Facebook (2 posts)
  • Inclusion in Promo Ads

SILVER: Reach 633K+

  • Targeted High Impact Display
  • Local Newsletter Bundle -AM, PM & Around (1)
  • Branded Social Campaign
  • Organic Social Post on Facebook (1 post)
  • Inclusion in Promo Ads

BRONZE: Reach 513K+

  • Targeted Standard Display
  • Branded Social Campaign
  • Inclusion in Promo Ads
Sacramento

GOLD: Reach 695k+

  • World Cup Section Takeover w/Live Blog (30 days)
  • Local Newsletter Bundle -AM, PM & Around (2)
  • Branded Social Campaign
  • Organic Social Post on Facebook (2 posts)
  • Inclusion in Promo Ads

SILVER: Reach 497k+

  • Local Newsletter Bundle -AM, PM & Around (1)
  • Branded Social Campaign
  • Organic Social Post on Facebook (1 post)
  • Inclusion in Promo Ads

BRONZE: Reach 513K+

  • Targeted Standard Display
  • Branded Social Campaign
  • Inclusion in Promo Ads
Seattle-Tacoma

Locally Essential. Nationally Relevant.

The FIFA World Cup 2026™ will be a historic, multi-nation tournament hosted across the U.S., Canada, and Mexico, bringing 48 teams and millions of fans to North America. In the U.S. alone, the event is expected to drive millions of international visitors, creating a significant surge in travel, hotel stays, dining, and local economic activity across host cities.

McClatchy will be at the center of the tournament, delivering real-time coverage that connects global storylines with local pride and fan emotion in key U.S. markets. Our trusted journalism captures the moments that matter — on the field and in the communities hosting the world.

For brands, the World Cup represents a rare opportunity to engage highly attentive audiences over weeks of sustained excitement, aligning with premium content during one of the most watched events on the planet.

 

445K

Impressions delivered in December (tied to draw event)

64%

of users have an $100K+ HHI, MCC delivers a premium, high-spending audience.

6 HOURS

Was the average time spent per World Cup Reader

 

Important World Cup Dates

Kansas City – GEHA Field at Arrowhead Stadium


Group Stage Matches

June 16, 2026
Argentina vs Algeria (Group J)

June 20, 2026
Ecuador vs Curaçao (Group E)

June 25, 2026
Tunisia vs Netherlands (Group F)

June 27, 2026
Algeria vs Austria (Group J)

Knockout Stage
July 3, 2026
Round of 32

July 11, 2026
Quarterfinal

Miami – Hard Rock Stadium


Group Stage Matches

June 15, 2026
Saudi Arabia vs Uruguay (Group H)

June 21, 2026
Uruguay vs Cape Verde (Group H)

June 24, 2026
Scotland vs Brazil (Group C)

June 27, 2026
Colombia vs Portugal (Group K)


Knockout Stage

July 3, 2026
Round of 32 match (Group J Winner vs Group H Runner-Up)

July 11, 2026
Quarterfinal match

July 18, 2026
Third-Place Match

Dallas-Fort Worth Area – AT&T Stadium


Group Stage Matches

June 14, 2026
Group F match (exact teams TBD)

June 22, 2026
Group J match (exact teams TBD)

June 25, 2026
Group F match (exact teams TBD)

 

Knockout Stage

July 1, 2026
Round of 32 match

July 3, 2026
Round of 32 match

Los Angeles – SoFi Stadium


Group Stage Matches

June 12, 2026
USA vs Paraguay (Group D)

June 15, 2026
Iran vs New Zealand (Group G)

June 18, 2026
Switzerland vs UEFA Play-off A Winner (Group B)

June 21, 2026
Belgium vs Iran (Group G)

June 25, 2026
UEFA Play-off C Winner vs USA (Group D)


Knockout Stage

June 28, 2026
Round of 32 match at Los Angeles

July 2, 2026
Round of 32 match at Los Angeles

July 10, 2026
Quarterfinal at Los Angeles

Seattle/Tacoma – Lumen Field


Group Stage Matches

June 15, 2026
Belgium vs Egypt (Group G)

June 19, 2026
USA vs Australia (Group D)

June 24, 2026
Qatar vs UEFA Play-off A Winner (Group B)

June 26, 2026
Egypt vs Iran (Group G)


Knockout Stage

July 1, 2026
Round of 32: Group G Winner vs Best 3rd-Place (A/E/H/I/J)

July 6, 2026
Round of 16: Winner Match 81 vs Winner Match 82

 

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Who Should Take Advantage of this Opportunity?

• Banks and Financial Institutions
• Hospitals and Major Healthcare Networks
• Automotive Dealerships (Major Brands)
• Telecommunications Companies
• Universities and Large Educational Institutions
• Insurance Companies
• Major Retail Chains (Department Stores, Supermarkets)
• Airlines and Large Travel Companies

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This Is For Businesses Looking to:

• Raise brand awareness
• Increase brand favorability
• Gain market share
• Associate the brand with a feel-good, once-in-a-lifetime experience for the community

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Sponsorship Details

• Coverage will run for one month leading up to and throughout the World Cup, ensuring your brand remains consistently visible during the tournament’s most exciting and high-traffic moments.

• Sponsorship opportunities are structured as 30-day packages, giving sponsors a dedicated window to engage directly with passionate fans and travelers.

• Packages are available for May, June, and July—timed to capture peak anticipation and engagement around World Cup events.

• Sponsorship slots are offered on a first come, first served basis, creating exclusive opportunities for early partners to secure prominent placement and maximize their impact.

Your brand will benefit from consistent exposure across all platforms and channels throughout this prime window, driving awareness and connection with audiences before and during the World Cup.

2026 World Cup Coverage For Each Market