The FIFA World Cup 2026™ will be a historic, multi-nation tournament hosted across the U.S., Canada, and Mexico, bringing 48 teams and millions of fans to North America. In the U.S. alone, the event is expected to drive millions of international visitors, creating a significant surge in travel, hotel stays, dining, and local economic activity across host cities.

McClatchy will be at the center of the tournament, delivering real-time coverage that connects global storylines with local pride and fan emotion in key U.S. markets. Our trusted journalism captures the moments that matter — on the field and in the communities hosting the world.

For brands, the World Cup represents a rare opportunity to engage highly attentive audiences over weeks of sustained excitement, aligning with premium content during one of the most watched events on the planet.