Driving Year-Round Tourism Demand Through Strategic Advertising | Visit Pompano Beach

Our Numbers

Our impact with numbers

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Projects Completed

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350 +

Clients Worldwide

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Team Members

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CSR Activities

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Challenge

Like many destination marketing organizations, Visit Pompano Beach faced the challenge of maintaining consistent visitation beyond peak travel seasons. While the destination was well-positioned for tourism, non-peak periods presented an opportunity to grow demand and revenue for hotels, restaurants, and local businesses. The city needed a media partner that could influence travel behavior, reach high-intent audiences, and tell a compelling, localized story that inspired off-season travel.

Solution

McClatchy Media launched a tourism marketing campaign in December 2023 designed to drive awareness, demand, and visitation throughout the year. Leveraging McClatchy’s expertise in tourism advertising and localized storytelling, the campaign connected Pompano Beach’s destination messaging with audiences most likely to travel outside of peak season. Strategic media placements ensured the city’s story reached travelers at key moments of inspiration and planning, helping shift consideration into action.

Tourism Advertising

Local Storytelling

Strategic Media Placement

Evening light at the beach in Naples, Florida.

Success

The campaign delivered measurable year-over-year growth across demand and revenue metrics. In 2024, Pompano Beach saw a 10.31% increase in rooms sold and a 10.04% increase in revenue compared to the previous year. Momentum continued into the following year, with Q1 2025 demand increasing 11.5% and revenue rising 11.3% versus Q1 2024.

Through strategic tourism advertising and trusted local media, McClatchy helped Visit Pompano Beach drive sustained visitation, boost economic impact, and prove the power of targeted media to influence travel decisions beyond peak season.