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Healthcare Practice Overcomes Recruiting and Targeting Challenges

McClatchy Client Success Story | Recruitment & Staffing

Our Numbers

Our impact with numbers

100 +

Projects Completed

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350 +

Clients Worldwide

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50 +

Team Members

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100 +

CSR Activities

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Young woman helping old man to stand up

At A Glance

With the support of our expertise and resources, this client managed to connect with audiences more effectively and see a dramatic increase in recruitment.

Challenge

The difficulty of marketing and recruitment in healthcare led this client to seek our help. This local healthcare practice in Galveston, TX, needed some assistance with its campaigns to drive better results.

They needed a more targeted solution to help reach various healthcare audience segments with improved targeting.

Solution

McClatchy's ability to establish a strong connection through our SP has enabled us to get very granular with targeting. We helped our client connect with its healthcare target audience with effective healthcare programmatic marketing. Additionally, we ran a recruitment segment for our client's SEM campaign for healthcare.

Targeted Campaign

Programmatic Advertising

Search Engine Marketing (SEM)

Closeup of nurse checking senior woman blood pressure

Success

Through our client's healthcare marketing partnership with McClatchy, this healthcare
practice has coon great results with improved
targeting and optimized recruitment. We helped deliver this client's message more than 155,050 times and attracted 3,110 clicks from potential
prospects to the client's recruitment page, with their 15.19% click-through rate exceeding the industry's average CTR of 2.42%.

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