Healthcare Practice Overcomes Recruiting and Targeting Challenges
McClatchy Client Success Story | Recruitment & Staffing
Our impact with numbers
Projects Completed
Etiam orci arcu pellentesque eget habitasse purus dictum sagittis utolerl faucibus dolor aenean eget hendrerit nisi.
Clients Worldwide
Etiam orci arcu pellentesque eget habitasse purus dictum sagittis utolerl faucibus dolor aenean eget hendrerit nisi.
Team Members
Etiam orci arcu pellentesque eget habitasse purus dictum sagittis utolerl faucibus dolor aenean eget hendrerit nisi.
CSR Activities
Etiam orci arcu pellentesque eget habitasse purus dictum sagittis utolerl faucibus dolor aenean eget hendrerit nisi.
At A Glance
With the support of our expertise and resources, this client managed to connect with audiences more effectively and see a dramatic increase in recruitment.
This campaign generated a 15.19% click-through rate far exceeding the industry's average CTR of 2.42%.
Challenge
The difficulty of marketing and recruitment in healthcare led this client to seek our help. This local healthcare practice in Galveston, TX, needed some assistance with its campaigns to drive better results.
They needed a more targeted solution to help reach various healthcare audience segments with improved targeting.
Solution
McClatchy's ability to establish a strong connection through our SP has enabled us to get very granular with targeting. We helped our client connect with its healthcare target audience with effective healthcare programmatic marketing. Additionally, we ran a recruitment segment for our client's SEM campaign for healthcare.
Targeted Campaign
Programmatic Advertising
Search Engine Marketing (SEM)
Success
Through our client's healthcare marketing partnership with McClatchy, this healthcare
practice has coon great results with improved
targeting and optimized recruitment. We helped deliver this client's message more than 155,050 times and attracted 3,110 clicks from potential
prospects to the client's recruitment page, with their 15.19% click-through rate exceeding the industry's average CTR of 2.42%.
