Law Firm Success Through Social Media and Email Marketing

Our Numbers

Our impact with numbers

100 +

Projects Completed

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350 +

Clients Worldwide

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50 +

Team Members

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100 +

CSR Activities

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Solution

The McClatchy team suggested social media marketing and email creative that established the firm as an authority. Their target audience was defined, and their most active platforms were identified as Facebook and email.

From there, the strategies included targeting audiences with Facebook Carousel ads. The law firm also delivered e-blasts followed by email newsletters that educated receivers on the frequency of accidents in common places people visit for enjoyment and entertainment.

Facebook Ads

E-blasts

Email Newsletters

Success

Facebook paid ad campaigns achieved a 1.16% clickthrough rate (versus a .89% industry average). Facebook organic posts achieved 99% more engagement than before the campaign, with video being a major contributor. Email campaigns achieved a 21% view rate.

McClatchy's capabilities to help legal brands with social media targeted email marketing, organic and paid social media strategy, and other digital campaigns extend beyond just one law firm.