A Diverse Media Mix Leads to an Increase in New Home Sales and Improved Brand Awareness

As a way to combat current housing market conditions and the pressure of national brands competing in the same market, McClatchy helped develop a multi-faceted advertising campaian that included content creation such as blog and video production. We used a combination of audience segments in order to expand our reach and position Landmark 24 Homes as the #1 local builder in southeast Georgia. We coupled that with lead generating tactics such as search engine marketing and email marketing to drive a large volume of high-interest users to the Landmark 24 Homes website.