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Home Service Company Wins Major Business Increase With Integrated Marketing

McClatchy Client Success Story | Home Services Industry

Our Numbers

Our impact with numbers

100 +

Projects Completed

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350 +

Clients Worldwide

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50 +

Team Members

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100 +

CSR Activities

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Home Services Two men on a service call

At A Glance

A home services company in Lexington, KY was looking to generate enough phone calls and book enough appointments in order to hire a second technician and grow their business. 

Challenge

A home services company in Lexington, KY had the goal of receiving more phone calls and booking enough appointments to warrant hiring a second technician. This company is a nationwide franchise, which made it challenging to properly set up Google analytics access and tracking.

Solution

To help meet the client's call and appointment goals, we implemented a specific tracking plan for Google Analytics and Google Tag Manager based on the client's expectations. We optimized campaign tactics to align with the company's goals. To achieve them, we integrated a combination of SEM, programmatic display, programmatic video, and email marketing.

Tracking plan for Google Analytics

Search Engine Marketing (SEM)

Programmatic Video/Display

Email Marketing Campaign

4 Search Engine Marketing Strategies for Home Services Companies

Success

By revamping the client's campaigns, we developed a marketing strategy that achieved significant growth. The campaign yielded a 67% increase in calls and a 20% increase in clicks to the client's website. 

This client met its goals and has experienced enough growth to expand to other locations. 

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