Home Service Company Wins Major Business Increase With Integrated Marketing
McClatchy Client Success Story | Home Services Industry
Our impact with numbers
Projects Completed
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Clients Worldwide
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Team Members
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CSR Activities
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At A Glance
A home services company in Lexington, KY was looking to generate enough phone calls and book enough appointments in order to hire a second technician and grow their business.
The campaign yielded a 67% increase in calls and a 20% increase in clicks to the client's website.
Solution
To help meet the client's call and appointment goals, we implemented a specific tracking plan for Google Analytics and Google Tag Manager based on the client's expectations. We optimized campaign tactics to align with the company's goals. To achieve them, we integrated a combination of SEM, programmatic display, programmatic video, and email marketing.
Tracking plan for Google Analytics
Search Engine Marketing (SEM)
Programmatic Video/Display
Email Marketing Campaign
Success
By revamping the client's campaigns, we developed a marketing strategy that achieved significant growth. The campaign yielded a 67% increase in calls and a 20% increase in clicks to the client's website.
This client met its goals and has experienced enough growth to expand to other locations.
