Independent Medical Practice Increases Awareness and Leads
McClatchy Client Success Story | Healthcare Industry
Our impact with numbers
Projects Completed
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Clients Worldwide
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Team Members
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CSR Activities
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At A Glance
Creating a comprehensive healthcare marketing strategy was essential to increasing brand awareness and improving the sense of connection for this medical practice.
We’ve really enjoyed working with the McClatchy team over the years and love seeing our results get even better over time! - Client
Solution
While brand awareness was a primary driver, COVID-19 gave the agency and doctors a unique opportunity to provide quality content and establish themselves as the leaders and experts in both COVID and non-COVID related subjects. Being that the strategy was for awareness, we used a mix of roughly 85% O&O display and 15% O&O Native.
O&O Display
O&O Native
Brand Awareness
Success
After building a strong presence and a thought leader in the medical field, we decided to shift our strategy to focus more on the distribution of information, while continuing our branding, in a native-focused campaign in 2021. Overall, they saw a 300% increase in leads year over year. Our partnership continues to grow into 2022!
