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Independent Medical Practice Increases Awareness and Leads

McClatchy Client Success Story | Healthcare Industry

Our Numbers

Our impact with numbers

100 +

Projects Completed

Etiam orci arcu pellentesque eget habitasse purus dictum sagittis utolerl faucibus dolor aenean eget hendrerit nisi.

350 +

Clients Worldwide

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50 +

Team Members

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100 +

CSR Activities

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Portrait of a female doctor holding her patient chart on digital tablet in bright modern hospital

At A Glance

Creating a comprehensive healthcare marketing strategy was essential to increasing brand awareness and improving the sense of connection for this medical practice.

Challenge

An independent medical practice located in Charlotte, NC came to us at the end of 2019 looking for a push to increase their awareness in the Charlotte DMA and to help promote new locations in an overall effort to grow market share over time.

Solution

While brand awareness was a primary driver, COVID-19 gave the agency and doctors a unique opportunity to provide quality content and establish themselves as the leaders and experts in both COVID and non-COVID related subjects. Being that the strategy was for awareness, we used a mix of roughly 85% O&O display and 15% O&O Native.

O&O Display

O&O Native

Brand Awareness

Doctor wearing a facemask with a patient

Success

After building a strong presence and a thought leader in the medical field, we decided to shift our strategy to focus more on the distribution of information, while continuing our branding, in a native-focused campaign in 2021. Overall, they saw a 300% increase in leads year over year. Our partnership continues to grow into 2022!

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