Employees hold an increasing amount of power, making their choices hold more considerable sway with employers. That influence makes the things they care about, like values, company culture, well-being, and work-life balance, sometimes over salary, hold more sway. They are looking for more appreciation and a place to grow their professional skills while advancing their career. Some even match their personal values with that of their company.
As a result, companies must put in more effort to attract suitable candidates and make their recruitment messaging heard. More than 9 out of 10 employers report their struggle to fill positions within their business. You must stand out and reach the right talent to avoid the same problems — which is the most significant benefit of recruitment marketing.
Here's why it is more important than ever to ramp up your efforts with our top recruit marketing tips to get you seen!
This type of marketing has always been beneficial because you can't attract the best of the best if they don't know you exist. Recruitment marketing is just like traditional marketing in that it communicates your value to your audience (candidates instead of customers) to choose you (to work for instead of purchase from).
Now, more than ever, worldwide talent shortages have emphasized the importance of recruitment marketing. Not only are we currently experiencing the highest talent shortage in 16 years, but Korn Ferry reports continued struggles into 2030.
If you have a target customer, create a target candidate to note the quality of hire, skills, experiences, and values you want to bring to your company. While you won't need as many personas for one position as you may need for one product, getting the few you need correct is much higher because the wrong candidate can hold your company back from its full potential.
We recommend:
We recommend that you tailor your ads to people looking for a change or expanded experiences by highlighting the unique values your company can offer them over what they may currently have.
We recommend you use your recruitment ads to show off your company culture and demonstrate why you're a great workplace. You can do this with testimonials (employee-generated content) and behind-the-scenes looks into the people that have made your company what it is today (and your appreciation for them!).
Recruitment ads stand out more on audio and digital platforms that do not typically carry them, making them reach candidates better. Take, for instance, placing ads on the radio and in the news. These mediums reach working people, helping you achieve a more relevant group when you target topics pertinent to your brand and your ideal candidate.
Perfecting your recruitment marketing takes talent, skill, experience, and expertise. Most (if not all) businesses know and likely have already experienced the hardships of a global talent shortage. Asa result, most have already begun their recruitment marketing efforts. By partnering with McClatchy, you can tap into our expertise to ensure you don't waste time filling your positions. Contact us to get started!