Information is crucial, especially for political advertising. Voters need to know as much about you as possible to decide if you're the right fit for their vote. They also need all the information you have to give to determine whether you're trustworthy enough for them to give you their vote. That will be the challenge since only 44% cite having any confidence in politicians today (a historical low for distrust in those running for a government role).
When launching digital political campaigns with the right audience and platform, however, that figure won't be a problem for you because you'll be able to convey the value you'll bring to the political position to the people that need to hear it.
That's why politicians turn to McClatchy to deliver their political ads digitally. Our reach is vast locally and nationally, and the trust our local news has earned from our audience will be associated with you and your campaign. Here's what you need to know.
But where do you start? There are several channels to consider in your political strategy, but the first step is to find a partner with the extensive reach you need, where you need it. If you're running locally, you need someone to connect you with local residents. If you're looking to run at a grander scale, you need someone who can expand your reach across the U.S.
With McClatchy, who has a broad readership, either is possible. First and foremost, we have local market reach in dozens of states across the U.S. With both our print and digital platforms, our content reaches millions:
In other words, you get national reach among locally trusted audiences.
That gets you the best of both worlds: your political campaign reaches the 75% of people who trust their local news over national while also getting the benefits of a national reach.
For instance, our reach in California, where McClatchy has over 8 million unique digital visitors, over 6 million monthly video views, and over 1 million weekly print readership. And this is where 61% voted in the last presidential election and 51% in the state election, reaching a bipartisan voting group (31%Democrat, 18% Independent, 26% Republican over 18 years old).
Trust is also up across political affiliations: 62% of Republicans, 62% of Independents, and 88% of Democrats trust local news. That will allow you to leverage McClatchy's voting audience as you prepare for your campaign victory.
Did you know McClatchy's digital audience is twice as likely to use political search terms? Don't just take our word for it. See the McClatchy difference in action with the South Carolina ballot proposition case study:
When it comes down to it, McClatchy has unparalleled reach with audiences you need to connect with, including locally in several key U.S. markets. Make yourself stand out from the rest by contacting McClatchy for your next political marketing campaign.