Political campaigns are fiercely competitive, and the audience you're trying to reach is often pretty wary. According to Business Insider, it's not uncommon for more than half of Americans to distrust government officials. Their report attributes this distrust to politicians not being out to 'help people like them.' No matter what that may mean for each respondent, it suggests the message from politicians to voters is lost, and communication is poor.
Enter: digital marketing for political campaigns.
By strategizing your marketing and leveraging digital solutions, you can provide a critical edge in winning over voters. Here are our top political marketing tips to help you elevate your efforts and reach the right voters.
A lot goes into political planning, and marketing helps those efforts. To get a genuine advantage, however, not just any marketing will do. You need the best channels, the latest strategies, and the most effective political marketing tips—McClatchy has all three. Here are the tips to reach and resonate with voters come election time.
Nothing is worse in politics than delivering irrelevant messages to voters. Avoid making this mistake by knowing the voters you need to turn out for you to win and what issues will resonate with them.
Social media can help humanize your political brand and spread awareness because most people get their news from social networks:
They're worse in some cases because the only thing potential voters know about you is information that doesn't mean much to them. Meanwhile, the competition is delivering relevant messages to your voters. Take what you know about your voters and craft content that will mean something to them.
That will make you more memorable and elicit more trust from your voters and supporters because they align with your beliefs and find your political campaign more transparent and authentic.
A website also allows you to craft your story. It provides information to potential voters, giving them precise details about your positions and brand.
Given the narrow campaign window, being proactive and staying on top of messaging changes is crucial. Having digital ads that can target your ideal voters within seconds and at any given moment is what you need to encourage your audience to take action and learn more about you.
Finally, you must also use analytical information to determine how well ads perform, such as who they reach and how well people engage with them. That will help inform your campaign decisions and allow you to make real-time changes to improve your political marketing.
Overall, digital marketing helps you reach critical voters. A media partner like McClatchy has the expertise and experience you need to leverage it to its fullest in your political campaign. Contact our team to get started!