Kickstart 2026 with Winning Wellness Campaigns

January is the biggest moment of the year for health and wellness businesses. Nearly 40% of U.S. adults set health resolutions—and they’re ready to join gyms, try new fitness programs, and invest in their well-being.

But with stricter ad rules, crowded competition, and fast-fading attention spans, standing out takes more than just another promotion. That’s where our playbook comes in.

Inside Winning January: A Wellness Marketing Playbook, you’ll discover:

✔️ Local-first strategies that help you cut through the noise and build trust.

✔️ Proven campaign plays for gyms, spas, and wellness brands—including content, print + digital bundles, and seasonal promotions.

✔️ Real success stories from health businesses who grew memberships, bookings, and revenue with McClatchy.

✔️ A January readiness checklist to make sure your campaigns convert resolutions into results.

With deep community roots, trusted local journalism, and precise targeting tools, McClatchy helps wellness brands reach motivated audiences where it matters most. From small studios to national health brands, we deliver campaigns that drive measurable growth.