See How Wellness Brands Turned January Resolutions into Real Growth

Get the exclusive case study collection and learn how spas drove measurable Q1 results with McClatchy’s precision-targeted campaigns.

January is the biggest opportunity of the year for health & wellness brands.

Consumers are setting new goals, prioritizing self-care, and actively seeking transformation. But with so many ads competing for their attention, breaking through takes more than just posting on crowded platforms.

That’s where McClatchy makes the difference.

In this exclusive case study collection, you’ll discover how two spas partnered with McClatchy during the high-demand “New Year, New You” season to:

✔️ Dominate search visibility when clients were most motivated to book.
✔️ Drive thousands of calls, inquiries, and appointments in just weeks.
✔️ Achieve ROI well above industry benchmarks.
✔️ Turn January’s surge into sustainable, year-over-year growth.

These real-world success stories prove what’s possible when health & wellness brands connect with motivated audiences through trusted local media.