Did you know that the self-service technology market value is expected to grow at a 6.7% CAGR between 2020 and 2027 (from 28.3 billion in 2019)? Self-service capabilities give end-users more autonomy and control! Small business owners, in particular, will benefit immensely from self-service advertising platforms, as this medium allows advertisers to purchase ad space, then create and manage campaigns through an automated platform without human interaction.
Here are seven ways your small business will benefit when leveraging self-service advertising in your marketing.
For starters, Forbes research found that 47% of people who block ads say they do it because they see too many annoying and irrelevant ads that don’t pertain to their needs and desires. When you have more control over who your ads reach, you can ensure only the most relevant eyes see your message. Moreover, you can control where your target audience sees your ads, which ensures you meet the right people on their most active platforms and reach the maximum amount of people in your audience.
The same report notes these as just some of the reasons 70% of advertisers already implement automation opportunities into their advertising. For small businesses, you spend less time placing ads and more time on increasing productivity (by focusing on your company!).
Self-service advertising allows you to control your spending and increase or decrease it depending on your cash flow. In turn, you don't have to worry about investing more than you can afford because someone else controls your spending.
Take, for instance, new data from your analytics showing that an adjustment in one of your ads will make it more successful. Real-time data requires real-time changes. Self-serve advertising platforms allow you to make these changes immediately so you can reap the benefits of your improvements immediately.
That means you'll already have some of the tools and reports (i.e., graphs, charts, and tables) you need to make real-time decisions—all in one place. It's also another way you have more control over your budget because you know where your money is going at all times, as well as the results you get from each investment.
Fortunately, self-serve platforms allow you to use multiple platforms and types of ads to reach customers in the most optimal way. Having complete control means ensuring consistent experiences while reaching your audience on as many channels as possible.
Self-service is a new, still evolving platform, and you can benefit from the changes and updates occurring as the technology improves. It is only the beginning of something incredible, but just like automation and programmatic advertising, it's foreseen to continue making a splash in marketing.
And the sooner you acclimate to the technology, the sooner you benefit from the powerful tool.
The good news is that McClatchy is well-versed and experienced in self-service advertising, staying up-to-date on the latest advancements, best practices, and trends. Their recent partnership with DanAds to create McClatchy Ad Manager’s self-service platform, helping them offer fully-integrated marketing solutions! Contact us to learn more!