6 Modesto, CA
      The Modesto Bee

      Your Local Audience

      Unique audience, strategic digital, consultative marketing, dedicated creative, local content sponsorship, and more. You can find out how to boost your business by working with the premier media company in Modesto.

      Let’s Talk Growth
      Premium Audience

      Our Audience

      See how many readers The Modesto Bee reaches online, in print, and across the web.
      1.1M Digital Monthly Visitors
      181K Weekly Readers
      13K Newsletter Subscribers
      MMC-social-media-linked-in-cover-1584x396

      Why Choose McClatchy?

      Our digital reach continues to grow in Modesto and is backed by the strength of McClatchy’s network of news sites across the country where we serve trusted content to millions of unique visitors each month. No matter where your audience is, we know how to connect with them. 

      With direct access to digital media, newsletters, social, podcasts and more, this is your chance to reach our engaged audiences and gain valuable exposure alongside our local news and sports coverage, features and valued syndicated content.

      Learn more about our Advertising products.

      We can help you market to the dedicated community you want to reach.

      Please fill out this form, and one of our dedicated experts will get back to you within one business day.
      Blog & Resources

      Browse our Articles & Resources

      Learn how to structure your content for AI-generated summaries to boost visibility and authority.
      Digital Marketing  Innovation & AI

      How to Structure Your Content for AI Overviews

      AI overviews are machine-generated summaries that appear above traditional search results. They provide quick answers...
      Read more
      An adult man hand holds a smartphone and uses a social media network application.
      Digital Marketing  Marketing Strategy

      Marketing Strategy vs. Tactics: What’s the Difference?

      Marketing strategy and marketing tactics are two sides of the same coin—but they serve very different roles. When...
      Read more
      Young man using laptop with Ads dashboard digital marketing strategy analysis for branding.
      Audience Targeting

      Why Precision Targeting Beats Broad-Reach Advertising

      In marketing, "spray-and-pray" refers to an advertising strategy that shares the same message with as many people as...
      Read more
      Browse all articles