In this world of automation and self-service, convenience seems to reign supreme but at the cost of connection and personalized attention. That's why local banking is still a critical part of communities. Sometimes, customers need a friendly face and knowledgeable advice to help and guide them, so positioning your marketing to reach clients and position your bank as top of mind with them is vital.
Why is this so important? According to Forbes, companies that focus on connection with their customers have up to an 85% growth in sales over their competition. Using local bank marketing to increase your presence helps you forge closer relationships with your community and achieve significant growth.
In this post, we’ll dive into the importance of local bank marketing in creating a deeper connection with your customers and how it establishes your enterprise as a critical part of the community.
Though much of modern banking has moved online, it's still crucial to forge local connections with customers and make sure they feel welcome when they do need to come in – and marketing is a key method for doing so. Even though banking customers can do many things themselves through ATMs or online, there is still a huge need for that personal touch, such as face-to-face interactions and person-to-person conversations. Every financial question cannot be answered via the internet, an app, or a terminal. It's up to you to let them know that your location is near, with friendly professionals waiting to assist them with all their financial and banking needs.
People often visit banks in person due to a desire for local community connection. Others may be overwhelmed by significant life changes and need support, such as applying for a home mortgage or opening a child's bank account. First-time homebuyers often don't know anything about escrow, interest rates, fixed vs. adjustable-rate mortgages, or what is required to qualify. New parents may not know what options they have for their child's savings accounts. Local bank marketing is how you tell them about your services and how it can help them.
While many marketing options exist, some are more helpful for brand awareness and local market penetration. Banks can conduct local marketing through the following:
Local bank marketing is crucial for establishing your bank as a steadfast and trustworthy presence in the community. McClatchy is an established and respected media company that has a national presence with granular, local reach. When you partner with us, you benefit from distinct audience access and local content sponsorships with the advantage of leading-edge digital strategies to help you achieve a new level of success.
Contact our team when you’re ready to learn more about reaching your target audience easily and effectively.