Top Home Improvement Trends Homeowners are Loving in 2025

Home Improvement Trends of 2025

Promoting your home improvement trends helps you keep your offerings fresh and reach new customers with the top offerings they’re looking for. Use these trends to showcase what you have on offer through your website or social media to give your customers ideas.

Here are the top home improvement trends capturing attention this year.

Smart Home Integration Goes Seamless

The clunky smart home systems of the past have given way to truly integrated, intuitive technology. Homeowners are investing in unified systems to connect lighting, climate control, security, and entertainment without a visible tech footprint. Who wouldn’t want the convenience of smart systems without sacrificing the warm, personal feel of home?

Key features gaining popularity include:

• Voice-activated systems with improved natural language processing
• Smart windows that automatically adjust tint based on sunlight and temperature
• Integrated home health monitoring systems that can track everything from air quality and humidity to potential maintenance issues

Biophilic Design Takes Center Stage

The connection between nature and well-being has propelled designers to take our ingrained human need to connect with nature and other living beings from a niche interest to a mainstream movement. Homeowners are creating indoor-outdoor living spaces with:

• Living walls and vertical gardens that improve air quality while adding visual interest
• Expanded window areas that maximize natural light and create seamless transitions to outdoor spaces
• Natural materials like reclaimed wood, stone, and clay throughout the home

This trend reflects a deeper appreciation for how our surroundings affect our mental health and productivity—particularly important as remote and hybrid work arrangements continue to be common.

Multi-Functional Spaces Replace Single-Purpose Rooms

The pandemic-era need for flexible spaces evolved into a sophisticated approach to multi-functional design. Rather than temporary solutions, homeowners are interested in thoughtfully designed areas that can be transformed for different uses:

• Modular furniture systems that reconfigure easily for various activities
• Hidden office nooks with ergonomic features that close away when not in use
• Guest rooms that double as fitness spaces with built-in storage for equipment

One key difference in 2025 is that multi-purpose spaces are designed from the ground up and not as an afterthought. Today, it's about creating spaces that excel at multiple functions without compromise.

Sustainable Renovations Become the Standard

Environmental consciousness has moved beyond simple recycling to inform major renovation decisions. Today's homeowners are prioritizing:

• Energy-efficient upgrades, including advanced insulation and high-performance windows
• Water conservation systems, including rainwater harvesting and greywater recycling
• Locally sourced, sustainable materials with low environmental impact

The driving force isn't just environmental concern—these improvements offer significant long-term cost savings while increasing property values.

Spa-Like Bathrooms for Everyday Wellness

The bathroom has transformed from a purely functional space to a personal wellness retreat. Homeowners are investing in:

• Therapeutic features like chromotherapy lighting and aromatherapy shower systems
• Japanese-inspired soaking tubs for relaxation and stress relief
• Heated flooring and towel racks for year-round comfort
• Steam showers and saunas

This trend reflects a broader shift toward home environments supporting health and well-being rather than simply providing shelter.

Share Your Home Improvement Offerings through McClatchy

The home improvement trends of 2025 reflect our evolving relationship with our living spaces. Today's homeowners seek environments that support their physical and mental well-being, connect them with nature, adapt to changing needs, and align with their values. 

McClatchy has the tools to help you connect with your customers quickly so you can share what you have on offer. With the McClatchy Premium Audience Network, they can help you find the people in your area who can benefit most from your home improvement services.

Reach out to McClatchy today to learn more about how we can help!